Yoast SEO is the most downloaded WordPress SEO plugin. Created by Joost de Valk in 2008 (originally as wordpress-seo), Yoast helps you optimize your WordPress site for search engines through content analysis, technical SEO improvements, schema markup, and XML sitemaps.
The free plugin covers the essentials; Yoast SEO Premium adds internal linking suggestions, redirect manager, social previews, and multiple focus keywords.
The #1 WordPress SEO plugin. Optimize content, generate sitemaps, manage metadata, surface readability issues.
✨ Features
Real-time SEO and readability scoring as you write. Bullseye, traffic-light feedback.
Auto-generated sitemaps for posts, pages, custom post types, taxonomies, attachments.
Per-post title, description, OG tags, Twitter cards. Templating for site-wide patterns.
Connected Schema.org graph generated automatically. Article, FAQ, How-To, Product types.
Catch and fix 404s. Map old URLs to new ones, manage redirect rules from the admin UI.
