WooCommerce is an open-source e-commerce plugin for WordPress, originally developed by WooThemes in 2011 and acquired by Automattic in 2015. WooCommerce powers a significant share of online stores on the open web.
The plugin transforms any WordPress installation into a customizable shop with product catalog, cart, checkout, tax/shipping rules, and order management — backed by a massive marketplace of free and paid extensions.
Open-source e-commerce for WordPress. Sell anything, anywhere — full control, no platform lock-in.
✨ Features
Simple, variable, grouped, downloadable, and subscription products with unlimited variations.
Stripe, PayPal, Square, Apple Pay, Klarna — and direct bank/COD for fee-free fallbacks.
Zone-based shipping, real-time carrier rates, label printing, automatic tax calculation.
Thousands of extensions for subscriptions, memberships, bookings, B2B, dynamic pricing.
Gutenberg-block cart/checkout. Higher conversion, customizable in the block editor.
